DARREN GRAPHICS
Darren Graphics, a prism of cutting-edge graphic experimentation studio. A creative brand that pursues trailblazing graphics with unapologetic audacity, we shatter conventional boundaries, breathing life into visual spectacles that challenge the norms.
THE CHALLENGE
Darren Graphics is a new personal brand which has less field experience in the design industry. When it comes to choosing a project for showcasing, the problem is not having many impressive projects. The main challenge faced was this:
How do we create an impressive portfolio without sufficient experienced projects?
THE SOLUTION
To create an impressive portfolio, we decided to design the showcase in a way that it relates not only to that specific project but gives off the insight of having a solution to other kinds of projects.
Not only does this help expand the portfolio but also increase the chances of pulling in new clients as a new brand. We pulled reference from award winning graphics from awwwards and created a unique visual identity based on the attributes mentioned below.
Eerie Black
HEX #181718
RGB 24  23  24
CYMK 0 4  0  91
Bright Gray
HEX #EDECEB
RGB 237  236  235
CYMK 0 0  1  7
Iguana Green
HEX #61C089
RGB 97  192  137
CYMK 5 0  29  25
Dark Silver
HEX #717071
RGB 113  112  113
CYMK 0 1  0  56
Chinese Silver
HEX #C9C9C9
RGB 201  201  201
CYMK 0 0  0  21
YAPARI TRIAL
HELLO, I'M FONT YAPARI, THE FONT FROM OUR BRAND.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 & @ # $ % ^ ( )
Aa
BRAND ATTRIBUTES
BOLD
Daring to be different and take risks to push the boundaries.
CUTTING-EDGE
Implementing advanced tech in the development process.
HIGH-QUALITY
Pursues the creation of excellence and doesn't tolerate the service of inferiority.
TRAILBLAZING
Introducing new ideas; innovative and pioneering.
EXPERIMENTAL
Breaking the barriers of limitation and exploring new ideas.